Greenfield Kitchens was founded in 2013 by its current Managing Director, Jochen (Joe) Gruenleitner.

Joe was born in Nuremberg, a town in Germany famous for its woodworking skills in a country renowned for high standard products and engineering. After obtaining a masters degree in microelectronics, Joe pursued his craft as a cabinet maker, to establish his own bespoke furniture company - Greenfield Kitchens. His commitment to providing honest workmanship and products with high quality materials is paramount.

Joe is committed to building the Greenfield brand upon its reputation by using superior products and providing excellent service to his customers. He obtains his quality materials for his kitchens and bathrooms from a number of sources including Germany, Switzerland, Austria and local suppliers.